A well-written job ad is the initial step to improving your recruitment process. It allows you to clearly communicate your hiring requirements and attract top talent that match the requirements of the position and company culture.
Unlike the internal job description which is used to establish expectations for employees, the job description is an external marketing tool designed to attract candidates. In order to do this, it is important that the job post is concise and engaging, avoids jargon, and highlights your company’s values. It is essential that the job ad is an accurate and clear description of the position, including duties and qualifications.
It is best to talk with someone who has the position you’re trying to write about. You can also read reviews on Glassdoor or ask people who have applied before to provide feedback. Lastly, it is best to have a number of people review your job advertisement to spot any errors or inconsistencies.
To create a compelling job description, it’s important to remember that your audience will probably only glance at it, so make sure to include information that is relevant to the job candidate you are targeting. This includes the salary range, offered benefits, and any other benefits that can help your business distinguish itself from others. This can be the difference between a candidate taking or not accepting your offer, particularly if they are looking for an environment where their true self can be expressed.